JUVI

The focus of the Juvi rebrand was to elevate a small business into a premium brand with a consistent brand story, a new logo, packaging and photography. We helped Julie and Vincent articulate their brand story by focusing on their process of travel and discovery. We articulated a story of gathering stones and inspiration from around the World to create beautiful, unique pieces; “Every piece is a story brought home.” The identity demonstrates elegant typography, a sculptural, strong mark that is bold yet delicate. Photography is focused on the female traveller in one of the many destinations she is discovering. Of course the tactile details of a jewellery brand are crucial. The presentation boxes and gift wrapping are a key moment in the experience of the Juvi offering. Luxurious materials and a rich reflective bronze logo adorn a modular system of boxes and bags to package a wide variety of products.

Since the rebrand, Juvi has experienced phenomenal growth and continues to create stylish and clean photography for print and social needs - always staying true to their brand story.

Project Scope Identity System & Guidelines, Packaging, Copywriting & Messaging, Art Direction, Website