Innovating with the
fabric of Ireland.
Celtic Tweed
Celtic Tweed, based in Balbriggan Dublin, re-imagine traditional Irish menswear for today, bringing quality and tailored detail to an Irish standard—the tweed jacket.
Formerly called Celtic Tweeds, the simple removal of the “s” changed the focus of the brand away from describing the clothes they make, to the fabric you work in. The brand refresh signalled a big move away from being a business that was focused on Irish American tourists to a brand with broader and more youthful urban appeal. The name was so Irish, we felt it was important to move from the existing overtly Celtic ornamental detail and celebrate the heritage of their home town in a more authentic way. We positioned the company as a confident brand built on the heritage of an old mill town.
